Somewhere in your fleet right now, a trailer has been sitting in a customer's yard for six days. Nobody has flagged it. Nobody knows. The detention clock is running. Two miles away, a generator you rented last Tuesday is at a job site that finished yesterday — and nobody has gone to pick it up. Meanwhile, your operations manager just called three vendors looking for an excavator that has been sitting in your own depot yard since Monday. This is not a small-fleet problem. The average US fleet utilizes only 60% of its assets at any given time. The other 40% is idle, lost, or unknown — and that gap costs the industry billions every year.
The Problem Is Not That Assets Go Missing — It Is That You Do Not Know
GPS vs BLE — The Technology Decision Explained Simply
Two technologies power modern asset tracking. Most fleets need both — but for different assets. Here is the honest guide to which one fits what, and why the choice matters more than most vendors admit. Book a demo and we'll recommend the right mix for your specific fleet.
Trailers, containers, rented equipment, and any asset leaving your yard needs cellular GPS. It updates every 3–30 seconds with nationwide coverage, fires geofence breach alerts the instant an asset crosses a boundary, and gives you a live shareable tracking link for law enforcement if needed. Battery life runs 1–5 years depending on reporting frequency.
Small tools, generators, pumps, scaffolding, pallets — anything that lives in your yard or moves short distances between job sites does not need cellular GPS. BLE tags clip or bolt onto any surface, cost under $30 each, last 2–5 years without charging, and are detected by gateways in your yard and by GPS-enabled trucks passing nearby. Scale to hundreds of assets without scaling costs.
See Your Entire Asset Fleet on One Live Map
GPS trailers, BLE tools, powered equipment, containers — all on one map, updated in real time. FleetRabbit is the only platform built to handle every asset type your fleet operates, without requiring multiple subscriptions or separate hardware ecosystems. Our 30-minute demo is built around your specific asset mix — we show you your fleet, not a generic walkthrough. No credit card, no commitment, no contracts. Book today and see what full asset visibility looks like for your operation before you make any decision.
The Utilization Gap — Your 40% of Invisible Revenue
Every asset in your fleet represents capital investment. When 40% of that fleet is idle, unassigned, or unknown at any given moment, you are running a business on 60% of your capacity. Asset tracking software closes the gap — not by working harder, but by knowing where everything is. Sign up free to measure your fleet's utilization rate today.
A logistics operator with 30 trailers at 60% utilization is effectively running 18 trailers. Tracking software revealed 5 trailers consistently sitting at two customer sites past the 48-hour dwell threshold. Coordinating earlier pickup raised utilization to 78% — equivalent to adding 5.4 trailers of capacity without buying a single new asset. At $1,200/month trailer lease cost, that is $6,480 per month in capacity recovered from assets they already owned.
Theft Prevention — From Alert to Recovery in Under 2 Minutes
Commercial equipment theft costs US fleets an estimated $2 billion annually. Without tracking, the average recovery rate is under 20%. With live GPS and geofencing, fleets using FleetRabbit recover assets in 73% of cases where an alert fires in under 3 minutes. See exactly how geofence theft alerts work in a 30-minute demo.
Asset exits geofence. No driver assigned. No scheduled movement. GPS coordinates locked.
Alert fires — push notification, SMS, and email with live location pin and direction of movement.
Manager shares one-click live tracking link with law enforcement. No login needed on their end.
73% of assets recovered when alert fires under 3 min. Without tracking: under 20%.
What FleetRabbit Tracks and What You Get Per Asset Type
Different assets need different tracking approaches. Here is what FleetRabbit delivers for each category — not generic features, but specific data points that change how you manage that asset type. Start free — your first 3 assets are on us.
Frequently Asked Questions
Fleet tracking monitors powered vehicles — trucks and vans with an engine and OBD port. Asset tracking monitors everything else: trailers, containers, tools, generators, scaffolding — anything with monetary value that moves. Assets need battery-powered GPS or BLE tags because they have no onboard power source. FleetRabbit handles both in one dashboard, so your vehicles and all non-powered assets are visible in a single view without switching between systems.
Under 5 minutes per trailer or piece of equipment for battery GPS trackers — magnetic mount or basic bolt, no wiring, zero downtime. BLE tags take under 60 seconds each. A fleet of 20 trailers is fully tracked in one morning by one person. FleetRabbit's onboarding team handles platform configuration and the dashboard shows live locations within hours of your first device powering on. Most fleets have complete visibility within one working day of receiving hardware.
Yes — and this is one of the highest-ROI use cases. FleetRabbit logs exact GPS-verified arrival and departure timestamps for every trailer at every customer location. When a shipper disputes a detention charge, you have indisputable timestamped data showing exactly when the trailer arrived, how long it sat, and when it left. Several FleetRabbit customers recover $8,000 to $22,000 per year in previously disputed detention revenue by having documentation that simply cannot be argued with. Book a demo to see the detention documentation report.
Partially. BLE tags are detected by fixed gateway readers in your yard and by any FleetRabbit-equipped GPS truck that passes within Bluetooth range on the road. This gives you last-seen location and zone-exit alerts when assets leave your yard. For assets travelling long distances or to remote job sites, GPS cellular trackers give full outdoor coverage. Most fleets use BLE for yard inventory and GPS for anything that travels — FleetRabbit manages both in the same platform.
The GPS tracker stores location data locally and transmits the full trail when cellular coverage returns — so you see every coordinate the asset passed through, not just where it ended up. For high-value assets in remote operation areas, satellite-capable trackers are available as an upgrade. FleetRabbit's alert system also logs the last confirmed GPS coordinate at the moment of signal loss, so law enforcement always has a last-known-good location even if coverage is interrupted. Start free and set up your first geofence today.
Book a Demo — See Every Asset on One Live Map
FleetRabbit tracks trailers, containers, heavy equipment, and non-powered assets using GPS cellular and BLE technology — all visible in a single dashboard that deploys in under one working day. In your 30-minute personalised demo, we show you a live asset map configured for your fleet size and type, demonstrate exactly how a geofence theft alert fires and what your team receives on their phone, walk through the utilization and detention documentation reports that protect your revenue, and calculate your fleet's estimated annual recovery from eliminating idle assets and preventing untracked losses. No credit card required. Free for your first 3 assets. Most fleet managers identify a clear ROI case before the demo ends.
